Los Angeles, May 1, 2012 – R2F Investment Bankers LLC (“R2F”), a new advisory firm headquartered in El Segundo, California, is pleased to announce that it has commenced operations. The founder of the firm, Leonardo Fernandez, has seventeen years of investment banking experience and has completed over $7.0 billion of transactions. R2F’s service offering will include M&A advisory, equity and debt capital raising and strategic financial advisory. The firm will focus on the middle market corporate finance needs of entrepreneur and family-owned businesses. The firm professionals have experience in consumer products and services, industrial manufacturing, building products, business services, health and wellness, gaming and lodging industries.