
Transaction
- Fresh Brothers (“Fresh Brothers” or the “Company”) is a family-run chain of fresh casual pizza restaurants founded with the mission statement of Fresh Thinking, Fresh Pizza.
- Advised minority shareholder on divestiture of equity interest in the Company
Issues
- Minority shareholder did not have a financial background and needed advice evaluating any potential offers
Solution
- Envisage was engaged by the minority shareholder to evaluate existing bid and create competitive tension in the process
- Envisage was able to very quickly compile detailed marketing materials and do a market check of the bid
- The transaction was successfully closed with terms acceptable to the minority shareholder.