Project Description


Transaction
– Fresh Brothers (“Fresh Brothers” or the “Company”) is a family-run chain of fresh casual pizza restaurants founded with the mission statement of Fresh Thinking, Fresh Pizza.
– Advised minority shareholder on divestiture of equity interest in the Company

Issues
– Minority shareholder did not have a financial background and needed advice evaluating any potential offers

Solution
– Envisage was engaged by the minority shareholder to evaluate existing bid and create competitive tension in the process
– Envisage was able to very quickly compile detailed marketing materials and do a market check of the bid
– The transaction was successfully closed with terms acceptable to the minority shareholder.